{"id":931,"date":"2024-11-07T13:47:05","date_gmt":"2024-11-07T13:47:05","guid":{"rendered":"https:\/\/startersites.io\/elementor\/furniture\/?page_id=931"},"modified":"2026-10-20T10:05:19","modified_gmt":"2026-10-20T14:05:19","slug":"nuestra-historia-perfumeria-paterson","status":"publish","type":"page","link":"https:\/\/swidperfumery.com\/es\/about-us\/","title":{"rendered":"Nuestra historia"},"content":{"rendered":"<div class=\"wp-block-group alignfull swid-x swid-page-about is-layout-flow wp-block-group-is-layout-flow\">\n<section id=\"top\" class=\"wp-block-group swid-band swid-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<nav class=\"swid-crumbs\" aria-label=\"Ruta de navegaci\u00f3n\"><a href=\"https:\/\/swidperfumery.com\/es\/\">Inicio<\/a> <span aria-hidden=\"true\">\u203a<\/span> <span aria-current=\"page\">Nuestra historia<\/span><\/nav>\n\n\n\n<p class=\"swid-eyebrow wp-block-paragraph\">Nuestra historia \u00b7 SWID Perfumery<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">La historia de SWID Perfumery<\/h1>\n\n\n\n<p class=\"swid-sub wp-block-paragraph\">Tu perfume debe sentirse tuyo<\/p>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">SWID Perfumery naci\u00f3 en 2026 en Paterson, Nueva Jersey, con una idea sencilla:<\/p>\n\n\n\n<p class=\"swid-statement wp-block-paragraph\">Un perfume debe ser m\u00e1s que un frasco que eliges de un estante.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-quotes\">\n<li>Debe ser algo que vivas.<\/li>\n\n\n\n<li>Algo que descubras.<\/li>\n\n\n\n<li>Algo que pueda tener un significado para ti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esa es la idea detr\u00e1s de SWID.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/visitanos\/\">Vis\u00edtanos<\/a><\/div>\n\n\n\n<div class=\"wp-block-button swid-btn swid-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\">Crea tu propio perfume<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/swidperfumery.com\/wp-content\/uploads\/2026\/09\/shop-912x1024.png.webp\" alt=\"La fachada de SWID Perfumery en Main Street, Paterson, Nueva Jersey\" class=\"wp-image-9780201555545\"\/><figcaption class=\"wp-element-caption\">Donde empez\u00f3 todo: SWID Perfumery en Paterson, NJ.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"more-than-perfume\" class=\"wp-block-group swid-band is-charcoal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Nuestra forma de hacer las cosas<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s que vender perfumes<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Hay miles de fragancias en el mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muchas personas, elegir una puede ser abrumador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tal vez ya tengas un perfume que te encanta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O quiz\u00e1s solo sepas que te gustan los aromas dulces, frescos, amaderados, a limpio, frutales, florales, con almizcle o con mucho oud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O puede que no sepas por d\u00f3nde empezar.<\/p>\n\n\n\n<p class=\"swid-statement wp-block-paragraph\">Y est\u00e1 bien.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Quer\u00edamos que SWID fuera un lugar donde pudieras explorar los aromas de verdad, sin sentir que tienes que saber de perfumes antes de entrar.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-pills\">\n<li>Entra.<\/li>\n\n\n\n<li>Oler.<\/li>\n\n\n\n<li>Compara.<\/li>\n\n\n\n<li>Hacer preguntas.<\/li>\n\n\n\n<li>Cu\u00e9ntanos qu\u00e9 te gusta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y d\u00e9janos ayudarte a descubrir ad\u00f3nde te lleva tu gusto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"why\" class=\"wp-block-group swid-band is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Por qu\u00e9 SWID<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 creamos la experiencia SWID<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Comprar perfume no siempre tiene que ser elegir una caja lista de un estante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En SWID, quer\u00edamos ofrecerte m\u00e1s posibilidades.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list swid-checks\">\n<li>Puedes descubrir <a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/\">perfumes ya preparados<\/a>.<\/li>\n\n\n\n<li>Explora <a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/perfumes-arabes\/\">Perfumes \u00e1rabes<\/a>.<\/li>\n\n\n\n<li>Oler <a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/aceites-arabes\/\">esencias<\/a>.<\/li>\n\n\n\n<li>Comparar estilos de aromas que ya conoces.<\/li>\n\n\n\n<li>Explorar notas individuales.<\/li>\n\n\n\n<li>O ir un paso m\u00e1s all\u00e1 y crear algo m\u00e1s tuyo.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"pillars\" class=\"wp-block-group swid-band is-ivory is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Una parte esencial de SWID<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crea tu propio perfume<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Crear perfumes personalizados es una de las experiencias esenciales de SWID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En vez de preguntar solo:<\/p>\n\n\n\n<ul class=\"wp-block-list swid-quotes\">\n<li>\u00ab\u00bfQu\u00e9 perfume quieres?\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">podemos empezar con:<\/p>\n\n\n\n<ul class=\"wp-block-list swid-quotes\">\n<li>\u00ab\u00bfQu\u00e9 te gusta?\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de ah\u00ed, podemos ayudarte a explorar distintos aromas y estilos hasta acercarnos a algo que vaya con tus gustos.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\">Conoce c\u00f3mo se crea un perfume personalizado<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Descubrir<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una biblioteca para descubrir aromas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ayudarte a descubrir aromas es una parte importante de lo que hacemos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra biblioteca de esencias tiene cientos de opciones: aromas inspirados en perfumes de marca, en perfumes \u00e1rabes y notas individuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes explorar la biblioteca en l\u00ednea antes de venir o consultarla mientras vas descubriendo aromas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tienes que memorizar nombres de perfumes. Puedes empezar con una idea.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-pills\">\n<li>Vainilla.<\/li>\n\n\n\n<li>Rosa.<\/li>\n\n\n\n<li>Oud.<\/li>\n\n\n\n<li>Almizcle.<\/li>\n\n\n\n<li>C\u00edtricos frescos.<\/li>\n\n\n\n<li>Algo que huela a limpio.<\/li>\n\n\n\n<li>Algo c\u00e1lido.<\/li>\n\n\n\n<li>Algo que se haga notar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y seguir explorando desde ah\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/oil\/\">Explora la Biblioteca de Esencias SWID<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Personalizaci\u00f3n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hazlo tuyo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un perfume puede tener a\u00fan m\u00e1s significado cuando tiene algo de ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, la personalizaci\u00f3n se ha vuelto una parte importante de la experiencia SWID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan el perfume y el frasco que elijas, puedes personalizar los frascos seleccionados de perfume personalizado con un grabado de nombre gratis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un perfume puede convertirse en:<\/p>\n\n\n\n<ul class=\"wp-block-list swid-checks\">\n<li>Tu aroma de siempre.<\/li>\n\n\n\n<li>Un regalo.<\/li>\n\n\n\n<li>Un recuerdo.<\/li>\n\n\n\n<li>Un recuerdo de cumplea\u00f1os.<\/li>\n\n\n\n<li>Algo que una pareja comparte.<\/li>\n\n\n\n<li>O simplemente algo que lleve tu nombre.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\">Crea tu propio perfume<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard swid-mt is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">As\u00ed lo personalizamos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Del perfume al frasco terminado: mira c\u00f3mo la personalizaci\u00f3n forma parte de la experiencia SWID.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"swid-linkcard\" href=\"https:\/\/www.instagram.com\/reel\/Den1qYZucXR\/\" target=\"_blank\" rel=\"noopener\"><span class=\"swid-reel__play\" aria-hidden=\"true\"><\/span><span><strong>Mira el proceso de grabado<\/strong><span>Video en Instagram<\/span><\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"experiences\" class=\"wp-block-group swid-band is-charcoal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-head is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Experiencias<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Del perfume a la experiencia<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">A medida que SWID crec\u00eda, nos dimos cuenta de que los perfumes pod\u00edan ofrecer algo m\u00e1s que una salida de compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edan ser algo para hacer juntos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, estamos construyendo SWID con experiencias y productos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Experiencias para parejas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creen, descubran y disfruten de los aromas juntos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Experiencias de cumplea\u00f1os<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Haz que descubrir perfumes sea parte de la celebraci\u00f3n de cumplea\u00f1os.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Grupos privados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Re\u00fane a tus amigos, familia, grupos de novias u otros grupos privados para disfrutar de los aromas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/eventos-privados\/\">Conoce los eventos privados en SWID<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"beyond-the-store\" class=\"wp-block-group swid-band is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Fuera de la tienda<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWID tambi\u00e9n puede salir de la tienda<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Algunos de los momentos m\u00e1s importantes de la vida suceden en otros lugares.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-pills\">\n<li>Una boda.<\/li>\n\n\n\n<li>Un compromiso.<\/li>\n\n\n\n<li>Una despedida de soltera.<\/li>\n\n\n\n<li>Una fiesta privada.<\/li>\n\n\n\n<li>Una reuni\u00f3n de empresa.<\/li>\n\n\n\n<li>Una celebraci\u00f3n especial.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Por eso, estamos desarrollando el <a href=\"https:\/\/swidperfumery.com\/es\/bar-de-perfumes-movil\/\">Bar de perfumes m\u00f3vil de SWID<\/a> para llevar la experiencia de los aromas directamente a eventos y salones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En vez de pedirle a cada invitado que venga a SWID:<\/p>\n\n\n\n<p class=\"swid-statement wp-block-paragraph\">SWID puede ir a donde est\u00e9n.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/bar-de-perfumes-movil\/\">Conoce el Bar de perfumes m\u00f3vil de SWID<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"see-swid\" class=\"wp-block-group swid-band is-charcoal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Dentro de SWID<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conoce la experiencia SWID<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Mira c\u00f3mo es SWID Perfumery en Paterson por dentro y conoce la experiencia por ti mismo.<\/p>\n\n\n\n<p class=\"swid-muted wp-block-paragraph\">El video del recorrido est\u00e1 en espa\u00f1ol. En SWID recibimos a clientes de toda nuestra comunidad.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/visitanos\/\">Vis\u00edtanos<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"swid-reel\" data-reel=\"https:\/\/www.instagram.com\/reel\/DZizuI9u9-i\/\"><div class=\"swid-reel__frame\"><a class=\"swid-reel__link\" href=\"https:\/\/www.instagram.com\/reel\/DZizuI9u9-i\/\" target=\"_blank\" rel=\"noopener\"><span class=\"swid-reel__play\" aria-hidden=\"true\"><\/span><span class=\"swid-reel__label\">Conoce SWID Paterson por dentro<\/span><span class=\"swid-reel__hint\">Video en espa\u00f1ol \u00b7 se reproduce desde Instagram<\/span><\/a><\/div><figcaption>Recorrido por la tienda SWID Perfumery de Paterson (en espa\u00f1ol). <a href=\"https:\/\/www.instagram.com\/reel\/DZizuI9u9-i\/\" target=\"_blank\" rel=\"noopener\">Abrir en Instagram<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"what-youll-find\" class=\"wp-block-group swid-band is-ivory is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-top is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Hoy<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que encontrar\u00e1s en SWID<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Hoy, la experiencia SWID incluye:<\/p>\n\n\n\n<p class=\"swid-statement wp-block-paragraph\">Y seguimos sumando m\u00e1s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"swid-xlinks\"><li><a href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\">Perfume personalizado<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/aceites-arabes\/\">Aceites de perfume<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/perfumes-arabes\/\">Perfumes \u00e1rabes<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/oil\/\">Esencias inspiradas en perfumes de marca<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/\">Perfumes ya preparados<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/custom-perfume-experience\/#engraving\">Grabado personalizado en frascos<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/cuerpo-y-cabello\/\">Aromas para cuerpo y cabello<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/aromas-hogar-y-auto\/aromas-para-el-hogar\/\">Aromas para casa<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/product-category\/home-car-fragrance\/car-scents\/\">Aromas para carro<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/product-category\/perfumes\/sets-de-regalo\/\">Regalos de perfumes<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/private-events\/#romance\">Experiencias para parejas<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/private-events\/#birthday\">Experiencias de perfumes para cumplea\u00f1os<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/eventos-privados\/\">Eventos privados<\/a><\/li><li><a href=\"https:\/\/swidperfumery.com\/es\/bar-de-perfumes-movil\/\">Experiencias de aromas itinerantes<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"paterson\" class=\"wp-block-group swid-band is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-top is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Nuestra casa en Paterson<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SWID Perfumery \u2014 Paterson<\/h2>\n\n\n<address class=\"swid-address\"><strong>SWID Perfumery<\/strong><br>953 Main St, Paterson, NJ 07503<\/address>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestra tienda de Paterson puedes vivir la experiencia SWID en persona.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-checks\">\n<li>Ven sin cita a comprar perfumes.<\/li>\n\n\n\n<li>Explora los aceites de perfume.<\/li>\n\n\n\n<li>Descubre algo nuevo.<\/li>\n\n\n\n<li>Crea tu propio perfume.<\/li>\n\n\n\n<li>Personaliza un frasco.<\/li>\n\n\n\n<li>O planea una experiencia de aromas con las personas que quieres.<\/li>\n<\/ul>\n\n\n\n<p class=\"swid-eyebrow wp-block-paragraph\">Horario<\/p>\n\n\n<dl class=\"swid-hours\"><div><dt>Lunes a jueves<\/dt><dd>10:00 a. m. \u2013 9:00 p. m.<\/dd><\/div><div><dt>Viernes a domingo<\/dt><dd>10:00 a. m. \u2013 10:00 p. m.<\/dd><\/div><\/dl>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/visitanos\/\">Vis\u00edtanos y consulta c\u00f3mo llegar<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-badge is-soon wp-block-paragraph\">Pr\u00f3ximamente<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La pr\u00f3xima etapa: Newark<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SWID est\u00e1 creciendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra pr\u00f3xima tienda en Newark nos dar\u00e1 m\u00e1s espacio para seguir desarrollando la experiencia de aromas de SWID.<\/p>\n\n\n\n<ul class=\"wp-block-list swid-checks\">\n<li>M\u00e1s espacio para descubrir.<\/li>\n\n\n\n<li>M\u00e1s espacio para crear perfumes personalizados.<\/li>\n\n\n\n<li>M\u00e1s espacio para grupos.<\/li>\n\n\n\n<li>M\u00e1s espacio para eventos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y m\u00e1s oportunidades de acercar los perfumes a las personas de una manera diferente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto llegamos a Newark.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-ghost\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/findus\/#newark-updates\">Recibe novedades de la apertura en Newark<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"where-were-going\" class=\"wp-block-group swid-band is-charcoal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns swid-split is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">El futuro<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hacia d\u00f3nde vamos<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">La historia de SWID apenas comienza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Queremos seguir construyendo un lugar al que vengas para algo m\u00e1s que comprar perfumes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Queremos que pienses en SWID cuando quieras:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list swid-checks\">\n<li>Descubrir un aroma.<\/li>\n\n\n\n<li>Crear algo tuyo.<\/li>\n\n\n\n<li>Encontrar un estilo de aroma diferente.<\/li>\n\n\n\n<li>Celebra.<\/li>\n\n\n\n<li>Dar un regalo con significado.<\/li>\n\n\n\n<li>Disfrutar de los aromas con alguien m\u00e1s.<\/li>\n\n\n\n<li>O crear un recuerdo a trav\u00e9s de un aroma en un momento importante.<\/li>\n<\/ul>\n\n\n\n<p class=\"swid-statement wp-block-paragraph\">Porque un perfume no es solo c\u00f3mo huele. Tambi\u00e9n es lo que te recuerda ese aroma.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"experience-swid\" class=\"wp-block-group swid-band is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-head is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">Vive la experiencia SWID<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leer nuestra historia es una cosa. Vivirla es otra.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-grid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Vis\u00edtanos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ven a SWID Perfumery en Paterson.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/visitanos\/\">Vis\u00edtanos<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Crea algo tuyo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conoce c\u00f3mo funciona la experiencia de perfume personalizado.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\">Experiencia de perfume personalizado<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Explora nuestras esencias<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explora nuestra biblioteca de aromas.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/oil\/\">Biblioteca de Esencias SWID<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Celebra con nosotros<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conoce nuestras opciones para cumplea\u00f1os, experiencias para parejas y eventos privados.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/eventos-privados\/\">Eventos privados<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-xcard is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Lleva SWID a tu evento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conoce el Bar de perfumes m\u00f3vil de SWID.<\/p>\n\n\n\n<div class=\"wp-block-buttons swid-btns is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-text\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/bar-de-perfumes-movil\/\">Bar de perfumes m\u00f3vil<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"follow\" class=\"wp-block-group swid-band is-charcoal swid-center is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-head swid-center is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">S\u00edguenos<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sigue la historia de SWID<\/h2>\n\n\n\n<p class=\"swid-lead wp-block-paragraph\">Mira lo que estamos creando: nuevos perfumes, perfumes personalizados, grabados, eventos, momentos detr\u00e1s de c\u00e1maras y la pr\u00f3xima etapa de SWID.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group swid-follow is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"swid-follow__links\"><a class=\"swid-xsocial\" href=\"https:\/\/www.instagram.com\/swidperfumery\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"SWID Perfumery en Instagram (se abre en una pesta\u00f1a nueva)\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M7 2h10a5 5 0 0 1 5 5v10a5 5 0 0 1-5 5H7a5 5 0 0 1-5-5V7a5 5 0 0 1 5-5zm0 2a3 3 0 0 0-3 3v10a3 3 0 0 0 3 3h10a3 3 0 0 0 3-3V7a3 3 0 0 0-3-3H7zm5 3.5a4.5 4.5 0 1 1 0 9 4.5 4.5 0 0 1 0-9zm0 2a2.5 2.5 0 1 0 0 5 2.5 2.5 0 0 0 0-5zm5.3-4a1.2 1.2 0 1 1 0 2.4 1.2 1.2 0 0 1 0-2.4z\"\/><\/svg><span>Instagram<small>@swidperfumery<\/small><\/span><\/a><a class=\"swid-xsocial\" href=\"https:\/\/www.tiktok.com\/@swidperfumery\" target=\"_blank\" rel=\"noopener\" aria-label=\"SWID Perfumery en TikTok (se abre en una pesta\u00f1a nueva)\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M16.6 2h-3.4v13.4a2.9 2.9 0 1 1-2.9-2.9c.3 0 .6 0 .9.1V9.1a6.4 6.4 0 1 0 5.4 6.3V8.6a8 8 0 0 0 4.4 1.3V6.5a4.5 4.5 0 0 1-4.4-4.5z\"\/><\/svg><span>TikTok<small>@swidperfumery<\/small><\/span><\/a><a class=\"swid-xsocial\" href=\"https:\/\/www.facebook.com\/swidperfumery\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"SWID Perfumery en Facebook (se abre en una pesta\u00f1a nueva)\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M13.5 22v-8.2h2.8l.4-3.3h-3.2V8.4c0-.9.3-1.6 1.6-1.6h1.7V3.9c-.3 0-1.3-.1-2.5-.1-2.5 0-4.2 1.5-4.2 4.3v2.4H7.3v3.3h2.8V22h3.4z\"\/><\/svg><span>Facebook<small>SWID Perfumery<\/small><\/span><\/a><a class=\"swid-xsocial\" href=\"https:\/\/www.youtube.com\/@swid.perfumery\" target=\"_blank\" rel=\"noopener\" aria-label=\"SWID Perfumery en YouTube (se abre en una pesta\u00f1a nueva)\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M21.6 7.2a2.5 2.5 0 0 0-1.8-1.8C18.2 5 12 5 12 5s-6.2 0-7.8.4A2.5 2.5 0 0 0 2.4 7.2C2 8.8 2 12 2 12s0 3.2.4 4.8a2.5 2.5 0 0 0 1.8 1.8C5.8 19 12 19 12 19s6.2 0 7.8-.4a2.5 2.5 0 0 0 1.8-1.8c.4-1.6.4-4.8.4-4.8s0-3.2-.4-4.8zM10 15V9l5.2 3L10 15z\"\/><\/svg><span>YouTube<small>@swid.perfumery<\/small><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section id=\"beginning\" class=\"wp-block-group swid-band swid-hero swid-center is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group swid-inner is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"swid-eyebrow wp-block-paragraph\">SWID Perfumery<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Esto es solo el comienzo<\/h2>\n\n\n\n<ul class=\"wp-block-list swid-pills swid-center-pills\">\n<li>Aromas para descubrir.<\/li>\n\n\n\n<li>Aromas para crear.<\/li>\n\n\n\n<li>Aromas para darles tu toque.<\/li>\n\n\n\n<li>Aromas para recordar.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons swid-btns swid-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button swid-btn swid-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/swidperfumery.com\/es\/visitanos\/\">Vive la experiencia SWID<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<nav class=\"swid-sticky\" aria-label=\"Acciones r\u00e1pidas\"><a href=\"https:\/\/www.google.com\/maps\/dir\/?api=1&#038;destination=SWID%20Perfumery%2C%20953%20Main%20St%2C%20Paterson%2C%20NJ%2007503&#038;destination_place_id=ChIJExJiShj_wokRtjmrsztsL_0\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M12 21s-7-6.2-7-11.5A7 7 0 0 1 19 9.5C19 14.8 12 21 12 21z\"\/><circle cx=\"12\" cy=\"9.5\" r=\"2.5\"\/><\/svg><span>C\u00f3mo llegar<\/span><\/a><a href=\"tel:+12036000000\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M5 3h3l2 5-2.5 1.5a11 11 0 0 0 5 5L14 12l5 2v3a2 2 0 0 1-2 2A16 16 0 0 1 3 5a2 2 0 0 1 2-2z\"\/><\/svg><span>Llama al<\/span><\/a><a href=\"https:\/\/swidperfumery.com\/es\/experiencia-perfume-personalizado\/\" class=\"is-main\"><svg viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M10 3h4v3h-4zM9 6h6l1 3v10a2 2 0 0 1-2 2h-4a2 2 0 0 1-2-2V9z\"\/><\/svg><span>Crear<\/span><\/a><\/nav>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Home \u203a Our Story Our Story \u00b7 SWID Perfumery The Story Behind SWID Perfumery Fragrance Should Feel Personal SWID Perfumery began in 2026 in Paterson, New Jersey, with a simple belief: Fragrance should be more than a bottle you pick from a shelf. That\u2019s the idea behind SWID. Our approach More Than Selling Perfume There [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9780201558644,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-931","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Story | SWID Perfumery \u2014 Fragrance Store in Paterson, NJ<\/title>\n<meta name=\"description\" content=\"How SWID Perfumery began in Paterson, NJ in 2026 and why we built a fragrance store around discovery, custom perfume, personalization and experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swidperfumery.com\/es\/nuestra-historia-perfumeria-paterson\/\" \/>\n<meta property=\"og:locale\" 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