SWID Perfumery · 953 Main St, Paterson, NJ

Experience SWID Perfumery

More Than a Place to Buy Perfume

Come smell, explore, create, personalize, and experience fragrance differently.

At SWID Perfumery, you don’t need to walk in already knowing exactly what perfume you want.

Tell us what you love, what you’ve worn before, or simply how you want your fragrance to feel. We’ll help you explore from there.

Get Directions to Paterson
Create Your Own Perfume
  • Paterson — Now Open
  • Newark — Coming Soon
  • Walk-ins are welcome
The SWID Perfumery storefront on Main Street in Paterson, New Jersey
SWID Perfumery, 953 Main St, Paterson, NJ.

Discover the SWID Experience

Choose Your SWID Experience

There is more than one way to experience SWID.

Whether you want to create your own fragrance, discover new perfumes, celebrate a special occasion, or bring the SWID fragrance experience to your own event, start here.

I Want to Create My Own Perfume

Custom Perfume Experience

Smell, compare and create a fragrance built around you — with complimentary name engraving on eligible bottles.

Create your own perfume at SWID

I Want to Celebrate at SWID

Private Events

Birthdays, couples experiences and private groups of up to 24 guests in Paterson.

Private perfume events at SWID

I Want SWID at My Wedding or Event

Mobile Perfume Bar

SWID brings an interactive fragrance experience to your venue.

Mobile perfume bar for weddings & events

I Want to Explore Perfume Oils

Oil Library

Hundreds of fragrance oils — designer-inspired, Arabian-inspired and individual notes.

Explore the SWID Oil Library

I Want to Know the SWID Story

Our Story

How SWID started in Paterson and what we’re building next.

Read the SWID story

Create Your Own Perfume

A Fragrance Built Around You

  • Sweet?
  • Fresh?
  • Woody?
  • Fruity?
  • Floral?
  • Oud?
  • Vanilla?
  • Musk?

You don’t need to understand perfume terminology.

Tell us what you like, smell different fragrance directions, and let our team help guide you through creating something more personal.

Choose your fragrance, make it yours, and personalize eligible custom perfume bottles with complimentary name engraving.

Learn How Custom Perfume Works
Create Your Perfume Online

See How We Create a Custom Perfume

See a SWID custom perfume come togetherVideo · plays from Instagram
From discovering what you like to selecting fragrances, creating the blend, and finishing your personalized bottle — see what the SWID custom perfume experience looks like. Open on Instagram
Discover the Full Custom Perfume Experience

Personalize Your Bottle

Your fragrance can become even more personal with bottle engraving.

Learn More About Custom Perfume
See the engraving processWatch on Instagram

Explore Our Perfume Oil Library

Hundreds of Fragrances to Discover

Explore our fragrance oil library and discover designer-inspired fragrances, Arabian-inspired scents, individual notes, and more.

Use the library before your visit to discover ideas or while building your own fragrance.

Explore the Oil Library

Explore More at SWID

Custom fragrance is only part of the experience. Visit SWID to discover:

Shop SWID

Your first visit

What Happens When You Visit SWID?

Maybe you already know exactly what you want.

Maybe all you know is:

  • “I like sweet perfumes.”
  • “I want something fresh.”
  • “I love oud.”
  • “I want something different.”

Or simply:

  • “I have no idea. Help me.”

That’s enough.

Our team can help you smell, compare, and explore different fragrance directions until we understand what fits your taste.

If you want something more personal, we can continue the experience by helping you create your own fragrance.

No perfume expertise required. Just bring your nose. We’ll help with the rest.

Take a Look Inside Our Paterson Store

See the SWID experience, explore the store, and get a feel for what you’ll find when you visit.

See inside SWID PatersonStore walkthrough video on Instagram (in Spanish)
Get Directions

Celebrate With SWID

Make Fragrance Part of the Memory

SWID isn’t only somewhere you shop. You can celebrate here too.

We offer fragrance experiences for:

Couples

Try a different kind of date.

Explore fragrances together, create personalized scents, and make a memory connected to fragrance.

Couples perfume experience

Birthday Parties

Celebrate with friends and turn perfume discovery into part of the party.

Birthday perfume parties

Private Groups

Girls’ nights, bridal groups, engagements, family celebrations, friend groups, corporate experiences, and other special occasions.

Private group events

Our Paterson location can currently accommodate groups of up to 24 guests.

For couples experiences, birthday parties, and private groups, we recommend planning in advance.

Explore Private Events

See a SWID Birthday Experience

Watch a SWID birthday celebrationSee how fragrance can become part of a birthday celebration at SWID.
Learn About Birthdays & Private Events

Want SWID at Your Event?

We Can Come to You

Planning a wedding, engagement, bridal shower, birthday, corporate event, private party, or special celebration?

Bring the fragrance experience to your venue with the SWID Mobile Perfume Bar.

SWID can bring an interactive fragrance experience outside the store and make scent part of your event.

Discover the Mobile Perfume Bar

Perfect for:

  • Weddings
  • Engagements
  • Bridal showers
  • Birthday parties
  • Private celebrations
  • Corporate events
  • Brand activations
  • Community events
  • Special occasions

The Story Behind SWID

SWID was built around a simple idea:

Fragrance Should Feel Personal

We want customers to do more than walk into a store, choose a box from a shelf, and leave.

We want people to:

  • Smell.
  • Explore.
  • Ask questions.
  • Discover.
  • Create.
  • Personalize.

And leave with an experience they remember.

Want to know how SWID started and what we’re building next?

Read Our Story

Reviews

What Customers Say on Google

Read real reviews from SWID Perfumery customers on our Google Business Profile — in their own words, always up to date.

View All Reviews on Google
Get Directions

Visited SWID? You can share your experience on our Google listing too.

Now Open

Visit SWID Perfumery — Paterson

SWID Perfumery
953 Main St
Paterson, NJ 07503

Hours

Monday–Thursday
10:00 AM – 9:00 PM
Friday–Sunday
10:00 AM – 10:00 PM
Get Directions
Call SWID

Walk-Ins Welcome

Come in to shop, smell fragrances, explore our oils, or experience custom perfume.

For couples packages, birthdays, private groups, and special experiences, we recommend contacting us in advance so our team can prepare for your visit.

Phone: (203) 600-0000 · Email: hello@swidperfumery.com

Coming Soon

A Bigger SWID Experience Is Coming to Newark

We’re growing.

Our upcoming Newark location will give us more space for custom perfume, fragrance discovery, groups, celebrations, and events.

Newark is not open yet. Stay connected for opening updates.

Get Newark Opening Updates

Follow

Follow the SWID Experience

Follow us for:

  • Custom perfume creations
  • New fragrances
  • Engraving
  • Customer experiences
  • Events
  • Behind-the-scenes content
  • New arrivals
  • Newark opening updates
Instagram@swidperfumeryTikTok@swidperfumeryFacebookSWID PerfumeryYouTube@swid.perfumery

Ready to Experience SWID?

You can shop perfume anywhere. Come to SWID to experience fragrance differently.

  • Smell.
  • Explore.
  • Create.
  • Personalize.
  • Celebrate.

And find something that feels like yours.

Visit SWID Perfumery · 953 Main St, Paterson, NJ 07503

Get Directions
Call SWID
Create Your Own Perfume

Planning an Event?

Celebrate at SWID
Bring SWID to Your Venue

Newark — Coming Soon · ¿Prefieres español? Crea tu propio perfume en Paterson